Show your support! Wear your heart on your sleeve by donning Avon’s limited-edition Breast Cancer Crusade bracelet. A veritable symbol of hope, the stylish bracelet not only helps raise much-needed funds for the cause, but serves as a reminder to others to keep fighting till there is a cure. As with all Avon Crusade products, 100% of net proceeds from the sale of the bracelet goes directly to the cause. The bracelet retails for $3.95 and Avon Independent Sales Representatives do not make any money on the sale of crusade items.
My Avon Canada Facebook page is inviting new and existing fans alike to share their symbols of hope through photos, stories, videos and wall posts. We’ll need to get our Breast Cancer fundraising photos up online. The goal is to create a virtual community that fosters support through this online exchange. You can find the page by typing in “My Avon Canada” on Facebook.
Further supporting the cause, Avon has partnered with Willow Breast Cancer Support Canada, a national non-profit organization that provides free support and information to anyone affected by breast cancer. The goal is to assist the organization in the distribution of its “Be Breast Aware” information booklets by calling upon Avon’s national team of dedicated District Managers to connect with communities that might not otherwise have direct access to critical breast cancer information and key resources due to geographical location or language barriers.
“Women from diverse backgrounds have a need for culturally sensitive information about best health practices,” explains Virginia Yule, Executive Director of Willow Breast Cancer Support Canada. “That is why Willow is pleased to be partnering with Avon to make sure the “Be Breast Aware” booklet is available to women across Canada, in their language of choice. Together, we are empowering women to reduce their risk of developing breast cancer while making informed decisions about their breast health.”
Avon’s District Managers will offer the free information booklets during Crusade bracelet fundraising drives taking place across Canada throughout the month of October. The “Be Breast Aware” booklets are available in English, French, Spanish, Mandarin, Arabic, Portuguese, Bengali and Punjabi and can also be ordered by visiting www.willow.org.
Chris Stevens, President of Avon Canada, reflected: “As a corporate citizen, it is our duty to bring positive change to the communities in which we live and work. Through our network of District Managers and Representatives, we have the power and reach to break complacency and maintain the fight against breast cancer until a cure is found.”
Avon is no stranger to the fight against breast cancer. Since 1992, the Avon Breast Cancer Crusade has raised and donated more than $17 million to breast cancer awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. Internationally, the Avon Breast Cancer Crusade has raised and awarded more than $525 million in 50 countries.
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