Some factors are the same for Millenials as for Boomers and GenXrs:
- Brands are important to all generations
- Products being exceptional, innovating, and differentiating: still critical
- Reassurance of quality important to all, although brand preference differs by generation
- Millennials seek greater responsibility from brands:environmental, social and financial.
- Millennials seek greater integrity from brands; walking the walk, not just talking the talk
- Millennials expect dialogue rather than monologue, and in return share and recommend ‘brands’ with their peers
How do we address these desires of Millennials in our marketing? Here are some aspects as they may relate to Independent AVON Representatives:
Promote AVON's Socially Responsible Products
Talk up AVON's efforts to make a difference in the world: mPowerment,(against domestic violence),Crusade(seeking a cure for Breast Cancer), FREE Trade skin care, no animal testing, Green products and strategies, Haiti Relief
Walk the WalkShow your involvement! Get personally involved in causes important to you which complement the products you promote. Have you registered for "The Run for the Cure?" See: Making a Difference.
Engage in DialogueSome useful online strategies: Social media, online forums, polls, contests that ask an opinion, and engage others in voting on answers, Chat rooms, and Skype. What ideas do you have for letting Millennials know they are heard, and involved?
Related Books and Articles
- Read the Research •“Pulse of Today’s Youth- What Makes a Brand Great to Today’s Youth?” (IIR- The Market Research Event - 2008): (Source of Research)
- Marketing to MillennMillennial marketing: beyond names and labels.(marketing matters): An article from: Wines & Vines
- Marketing matters: how to engage millennials.: An article from: Wines & Vines
- The Millennials: Americans Born 1977 to 1994, 4th ed.